Automotive, Transportation & Manufacturing
Harness the power of the world’s most extensible and widely used real-time development platform to accelerate innovation and gain a competitive edge in a rapidly evolving industry landscape.
How real-time 3D is revolutionizing the automotive lifecycle
In this whitepaper, discover the top five ways the automotive industry is implementing real-time 3D in their operations and seeing transformative results.
Webinar: Mixed reality in automotive digital marketing
Learn how a global market leader in the automotive industry leverages real-time 3D to tackle the ever-growing challenge of customer acquisition in a digital age.
The real-time revolution in auto
A new age for auto – join the real-time revolution with Unity
Designing and engineering a vehicle in VR, allowing customers to experience a car before it exists, training not constrained by physical boundaries, self-driving cars, and the in-vehicle experiences of tomorrow – what once seemed a futuristic dream is today becoming a reality with Unity, the world’s leading real-time development platform.
Reality vs Illusion: Unity Real-time Ray Tracing.
Create high visual fidelity, 3D real-time interactive customer experiences
Unity and NVIDIA collaborated with the BMW Group to showcase the 2019 BMW 8 Series Coupe.
Unity & Autodesk: Powering your creativity
Unity & Autodesk: Powering your creativity
Learn how you can efficiently create better real-time 3D experiences directly from VRED. You will be able to seamlessly export VRED files to Unity and deliver compelling training, marketing, and other interactive 3D experiences across more than 25 platforms.
“Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation.”
“At Toyota, we use Unity to develop VR and AR tools to improve efficiency and quality for design, engineering, and training. It’s a really flexible platform, supporting the VR/AR devices we require.”
Accelerating innovation across Automotive and Transportation
Sales and Marketing
Create rich, high-fidelity scenarios such as online car configurators and virtual showrooms that immerse customers in the product experience and buying process, driving higher levels of emotional engagement and increased sales.
Design Visualization
Enable rapid prototyping and iteration on designs, at scale and in an immersive, interactive 3D environment. Nothing gets lost in translation when product designers and engineers are able to seamlessly collaborate on common virtual ground.
Training and Guidance
Speed up and increase the efficacy of knowledge transfer with immersive, interactive training applications that maximize safety while eliminating dependency on physical proximity or materials, resulting in reduced training and travel costs.
Autonomous Vehicle Training
Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.
HMI Development
Redefine the passenger experience for the vehicles of the future. With Unity, you can seamlessly connect HMI development processes from research to design and deployment.
The real-time development platform of choice
For designers, engineers, and trailblazers across the auto industry, Unity is the most versatile and widely-used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.
True Flexibility
The Unity platform is unmatched in extensibility and ready to be adapted to current and evolving needs with a powerful C# scripting system, comprehensive API and extensive documentation. Source code access can be purchased for under-the-hood C++ development.
Rapid Creation
With its intuitive UI and tools, Unity makes it easy to jumpstart a working prototype and bypass spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create and iterate.
Unparalleled Platform Support
Maximize your reach with support for 25+ platforms. Unity partners early and deeply with publishing platforms so you can build once and deploy to Android, iOS, Windows Phone, Tizen, FireOS, as well as to desktop, consoles, and mobile VR.
Rich Interactivity
Unity includes a robust and well-documented API with access to the complete range of Unity systems, including physics, rendering, and communications to enable a rich interaction model and integration with other systems.
Optimal Graphics Performance
Unity’s Scriptable Render Pipeline provides total flexibility for graphics optimization. The HD Render Pipeline offers world-class visual quality on high-performance hardware while the Lightweight Render Pipeline maintains responsive performance when scaling for mobile.
A Massive Catalog of Assets and Tools
The Unity Asset Store gives you access to the largest marketplace of off-the-shelf assets and productivity tools to jumpstart your project. These building blocks cut down on development time to get you up and running and across the finish line faster.
Thriving Developer Community
Largest community of real-time creators
Unity Developer is #7 of the top 10 fastest growing jobs in the US according to LinkedIn. With the talent pool centralized on Unity Connect, and a certification program to validate skills against a standard of aptitude, it’s easy to find skilled Unity talent to build your team.
Start creating today with the Industry Bundle
Start creating today with the Industry Bundle
Get the productivity tools you need to immediately begin creating real-time experiences using your design data. Import your data, prepare interactive experiences, and publish to multiple platforms – going from CAD import to real-time publishing has never been so easy.
Learn more
Whitepaper: Accelerating Innovation in Automotive Design
The technology that makes it possible is here today. Learn how to speed up development time and drive down program costs to deliver high-quality, more fully realized end products.
PiXYZ v2018.2 – Automation and algorithms for automotive success
We’ve partnered with PiXYZ Software to provide Unity automotive and transportation customers with the best CAD import and data preparation software for real-time 3D. Since then, we’ve been hard at work improving how our services work together and developing new features.
eBook: The Value of Immersive 3D Automotive Experiences
In this eBook from Tech-Clarity, get valuable insights from experts at Ford, Audi, Teague, Team One, and more on the incredible impact of real-time 3D across automotive marketing and sales, product design, R&D, engineering, manufacturing, and training.
Automotive Webinar: From CAD to Unity
See how PiXYZ best-in-class CAD-import solution and Unity‘s real-time rendering tools can quickly bring great ideas and products to life. You'll learn how to seamlessly import vehicle CAD data directly into Unity, and then prep, optimize, and review complex designs.
Unity in Automotive: The Road Ahead
Unity AutoTech Summit @ Unite Berlin 2018. Learn about Unity’s capabilities for real-time 3D experiences that open up new opportunities for product and service innovation for automotive OEMs and suppliers throughout the product life cycle and can help them tackle challenges emerging as a result of industry trends.
Rendering in the fast lane: Real-time results for automotive
Learn how a small team achieved jaw-dropping results in no time at all through CAD data import, prep, optimization with PiXYZ, Asset Store packages, and real-time rendering with HDRP in Unity.
Unlock your CAD Data with Unity and PiXYZ
Unity AutoTech Summit @ Unite Berlin 2018. Get an in-depth look at the exciting uses for high-resolution CAD Data in Unity, and ease of converting NURBS CAD data into Polygons with the PiXYZ to Unity plugin. Use Timeline to create the classic "exploded view" for your models.
Unity Partners with PiXYZ Software to unlock CAD data for real-time development
Unity and PiXYZ software have joined forces to provide large enterprises and individual professionals alike with best-in-class solutions to easily import and optimize CAD data for creating real-time experiences in Unity.
Ready to get hands-on?
Request a 30-day free trial of the Unity Industry Bundle to get hands-on and see how easy it is to optimize your CAD data, improve your design workflows, and create world-class experiences with Unity. Or, one of our automotive experts will be happy to arrange an in-person demo at your convenience.
