Monetize your game while optimizing the player experience.
Ad solutions that scale
Studios everywhere rely on Unity Ads to grow their games into businesses. Whether you need to monetize your game or acquire users, we support you at each step. If your strategies are simple or complex, our tools scale to fit your needs.
“Unity is fabulous, superfast, and easy to use. Overall, the performance is of superior quality. With Unity, we were able to expand our game into the most installed game in India.”
Vikash Jaiswal, CEO and Founder, Gametion
“Unity is one of our most trusted partners. In a world where some ad networks now compete with developers, it’s helpful to have a powerful ally like Unity behind you that wants to make the world a better place by enabling creators like ourselves.”
Hoa Ngo, Cofounder, GameJam
“Working closely with the client team has been a win for us and has definitely helped with managing our waterfall rate accordingly. Unity has brought us a higher fill rate and helped us achieve a 10% increase in overall eCPM.”
Kelly Kang, Director of Ad Monetization & Publishing Partnerships, Big Fish
“In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple and clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!”
“The ARPU from Unity Ads has been phenomenal. We’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.”
Mark Wang, cofounder and head of operations, Game Hive, Tap Titans
“With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in ARPDAU from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.”
Franklin Song, cofounder and COO, SOULGAME Inc, Soda World
“I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and our ARPDAU skyrocketed by 15%.”
Majid Khosravi, founder and CEO, Twimler, Fruit Bump
Solutions crafted by game experts
Easy to set up and use
Integrate ads directly into any game with a simple SDK designed to be lightweight and easy to update.
Diverse ad formats
Easily integrate various ad formats into gameplay, from rewarded video to interstitials, so you can boost your cost-per-thousand (CPM) results.
Trust and safety
Unity gives you the tools, resources, and insights to help you control ads in your games, stay compliant with regulations, and make informed monetization decisions.
Easily set up, monitor, and optimize your ad campaigns with our dashboard – designed to empower you to self-serve.
Access actionable analytics and build custom reports through a handy drag-and-drop interface so you can get better insights on your projects and generate a more sustainable revenue.
Expert advice and service
Discover best practices and get support on account management and professional services from industry veterans.
Resources and case studies to help you succeed
Unity advertising insights from 2020
The 2021 Gaming Report is a comprehensive review of the key data from 2020 that you care about. Everything from mobile monetization, to engagement, to multiplayer trends, and more.
What are some of the games that currently use Unity Ads?
Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month. Read all about our customer success stories here.
How much money can I expect to make with my game?
The average eCPM for Unity Ads depends on many factors such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game. The ads monetization best practices guide provides advice on maximizing revenue through strategic implementation.
How can I improve my campaign’s performance?
Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing campaigns.
What is Audience Pinpointer?
Audience Pinpointer is a powerful UA tool that uses machine learning to help you find the players most likely to have value beyond the app install. Using dynamic pricing, it allows you to bid more for predicted high-value users and less for easy to find users. Read more about how it helps your return on ad spend (ROAS) and retention goals here.