Setting up and running IAP has never been easier
Unity gives you access to the creation, management and surfacing mechanisms for running IAP and IAP Promo. Our free, server-side solution, automates the process so you show each player the most relevant promotion.
Join us: Mobile Business Summit at Unite Los Angeles
Oct 23 in Los Angeles
Hear from our product team and industry leaders on how to increase monetization, retention, and player lifetime value (LTV) in your game. We’ll offer a full day of in-depth sessions around the latest Unity technologies for building adaptive and personalized game experiences.
Drive revenue with IAP
With Unity’s IAP plug-in, you get the insights you need to fully understand and optimize your game economy through Unity Analytics.
Reduce engineering hours
In-app purchases can drive a significant portion of your game monetization, but managing them is time-consuming and costly. With Unity IAP, you can enable in-app purchases across multiple stores with a single API.
Drive incremental revenue with IAP Promo
Getting players to go to your IAP storefront can be a challenge. That’s why IAP Promo surfaces promotions – in allocated ad placements – to those most likely to purchase, increasing the number of payers in your game.
Optimize your IAP promotions
Each player is unique, and an IAP offer that resonates for one may not resonate for another. How do you know which promotion to serve to each player? IAP Promo optimizes your catalogue to serve the most relevant promotion to each player in your game.
“Using Unity Ads, Analytics, & IAP as a whole, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”
“The Unity IAP service saved us an untold number of engineering hours porting and managing in-app purchase items across multiple platforms. Now we can launch the new IAP items and promotion campaigns much faster.”
Best practices for using IAP Promo
Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. IAP Promo gives you this functionality for free, by serving existing product offers to players as a new type of ad unit. In this article, you’ll learn about three promotion strategies you can easily implement today to grow your IAP revenue.
