Unity gives you access to the creation, management and surfacing mechanisms for running IAP and IAP Promo. Our free, server-side solution, automates the process so you show each player the most relevant promotion.
Drive revenue with IAP
Reduce engineering hours
In-app purchases can drive a significant portion of your game monetization, but managing them is time-consuming and costly. With Unity IAP, you can enable in-app purchases across multiple stores with a single API.
Drive incremental revenue with IAP Promo
Getting players to go to your IAP storefront can be a challenge. That’s why IAP Promo surfaces promotions – in allocated ad placements – to those most likely to purchase, increasing the number of payers in your game.
Optimize your IAP promotions
Each player is unique, and an IAP offer that resonates for one may not resonate for another. How do you know which promotion to serve to each player? IAP Promo optimizes your catalogue to serve the most relevant promotion to each player in your game.
Best practices for using IAP Promo
Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. IAP Promo gives you this functionality for free, by serving existing product offers to players as a new type of ad unit. In this article, you’ll learn about three promotion strategies you can easily implement today to grow your IAP revenue.