Setting up and running IAP has never been easier

Unity gives you access to the creation, management and surfacing mechanisms for running IAP and IAP Promo. Our free, server-side solution, automates the process so you show each player the most relevant promotion.

“Using Unity Ads, Analytics, & IAP as a whole, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”

Majid Khosravi, Founder & CEO, Fruit Bump, Twimler

“The Unity IAP service saved us an untold number of engineering hours porting and managing in-app purchase items across multiple platforms. Now we can launch the new IAP items and promotion campaigns much faster.”

Chris Deaner, VP of Engineering, Dots, Dots Inc

Best practices for using IAP Promo

Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. IAP Promo gives you this functionality for free, by serving existing product offers to players as a new type of ad unit. In this article, you’ll learn about three promotion strategies you can easily implement today to grow your IAP revenue.

Get everything you need to run IAP and IAP Promo in your game

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