Gametion: Unity 활용 사례
스튜디오는 어떻게 추억의 인도식 전략 보드 게임을 모바일 게임 앱으로 탈바꿈시켜 광범위한 게이머에게 도달할 수 있었을까요? 배우기 쉬운 게임 규칙과 간단한 컨셉이 많은 비게이머를 Ludo King 모바일 앱의 세계로 끌어들였습니다.
간단하고 친숙한 게임 컨셉을 가져와 광범위한 글로벌 도달률(reach) 달성
직원 수 75명
간편한 개발과 풍부한 기능으로 빠른 성장 이룩
When Gametion chose to develop Ludo King on the Unity platform, the simplicity of the platform meant less trial and error, saving costs in time and resources, and ultimately produced tremendous and rapid growth.
- 출시 후 25일 이내에 설치 100만 건 달성
- 500일 이내에(1년 반 미만) 설치 1억 건 달성
- 출시 이후 설치 4억 7,500만 건 달성(현재 인도 게임 개발사 중 최대 건수)
- 출시부터 지금까지 다양한 카테고리에서 인도 및 주변 국가 차트의 상위권 차지(1위 포함)
일류 게임사에 걸맞는 엔진
In 2015, when Gametion first set their sights on developing a mobile game that would be loved across generations, they were still searching for the right game engine to work with. Until then, Gametion had produced mostly online Flash games; they were new to the mobile development market.
“To be frank, back then I was not aware of what game engine or platform was best to work on,” says Vikash Jaiswal, CEO and Founder of Gametion Technologies. He did some research and consulted friends who were already developing games – they all suggested Unity.
“Finally, I chose Unity for two reasons: 1) you can code once and deploy to any platform, like Android, iOS, and 2) the interface is so easy to work in.” Since Unity reduced the overall complexity of development, Gametion was able to quickly add game features and launch Ludo King in 2016.
커뮤니케이션의 경계를 허무는 게임
The nostalgic aspect of Ludo King helped engage family members spanning generations. The COVID-19 pandemic also boosted the popularity of multiplayer games like Ludo King as people felt a greater need to connect with each other.
By using features such as increased frequency of push notifications, Ludo King saw a tremendous uptick in traffic.
- Over 51 million daily average users (DAU) during the peak of lockdown
- Monthly active users scaled to over 185 million
- Player daily engagement exceeded 50 minutes
간편한 채용 과정
With Ludo King’s skyrocketing success, scaling while remaining responsive to users was a top priority. Although the mobile app is based on a simple, traditional board game, its multiplayer element combined with rule variations throughout the world generated the need to respond to player expectations. This meant finding and onboarding developers quickly.
“Today, players have an eye for detail,” said Vikash. “We believe the key to maintaining success is to hear what your players need and respond by adding short features with faster turnarounds.” Thanks to Unity’s ease of use and expansive repository of documentation and online forums, Gametion was able to quickly hire and train developers. As a result, there was little to no learning curve when onboarding developers. “If we had used any other platform, there would have been a massive learning curve.”
정기적인 SDK 업데이트
Ensuring the game continued to run smoothly even as traffic exceeded 10 times the norm was key. For Gametion, player experience is of utmost importance, including monetization elements such as in-app purchases (IAPs) and serving ads with minimal lag time. Unity’s regular SDK updates allowed Gametion to run Unity Ads without issue, including smart caching of ads and fast loading and display times.