Tina Fey immediately recognized the talent Donald Glover had when she hired him at age 21 to write for the sitcom 30 Rock. The actor, comedian and auteur has since contributed to Community, Deadpool, and Spiderman scripts, as well as his very own Golden Globe-winning hit show Atlanta. He’s also played Lando Calrissian, and voiced Simba in The Lion King. His music persona, Childish Gambino, recently made Grammy history by winning both Record and Song of the Year for “This Is America” – the only rap song to ever win these prestigious awards. The song’s music video generated over 400 million views in under three months.
“Gambino is on an upward trajectory that’s rarely seen for a musical artist, let alone an is-there-anything-he-can’t-do polymath who channels so much creativity into so many different projects,” says Jem Aswad, Variety.
It’s fair to say that he is a renaissance man and pop culture visionary who reaches his fans through television, movies, music . . . and now through augmented reality (AR).
Wolf + Rothstein, Glover’s creative management team, has worked in lockstep with him to build up his Childish Gambino brand. PHAROS, their interactive concert experience brought to life in 2016, was intended to immerse fans in an interactive and Voodoo-inspired world Gambino created as a companion to his album.
“When fans attend PHAROS they enter an immersive experience created by Donald,” says Wolf Taylor, Donald Glover’s manager and co-founder of Wolf + Rothstein.