Solutions for industry

Automotive and Transportation

Drive success with augmented and virtual reality applications created from 3D product data.

Why real-time 3D?

Unity’s real-time 3D technology enables you to:

  • Import, optimize, and visualize 3D and CAD data for real-time design and prototyping 
  • Build and deploy AR and VR applications
  • Create interactive sales and marketing experiences
  • Upgrade in-vehicle human-machine interfaces (HMI) with 3D maps and content

Top uses of automotive and transportation solutions

Discover related products
3D car design and product development

Use AR in automotive and product design to give global teams an immersive experience and avoid delays commonly associated with traditional 3D automotive rendering software.

Human-machine interface (HMI)

Reimagine how people connect to technology. Unity’s HMI software solution enables you to create new interfaces, from personal infotainment systems and head-up displays to augmented reality and digital instrument clusters.

Training and simulation

Help make learning more engaging and effective. VR training simulators provide interactive, immersive training environments proven to increase knowledge retention and improve safety in high-risk scenarios.

Sales and marketing

Accelerate consumer engagement and boost conversion with immersive shopping experiences made with Unity Industry.

Trusted by thousands of industry leaders and innovators

Jan Pflueger, Coordination AR & VR, AUDI Center of Competence

“Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation.”

Jan Pflueger, Coordination AR & VR, AUDI Center of Competence
Koichi Kayano, Project Manager, Operation Improvement Deparment, Toyota

“At Toyota, we use Unity to develop VR and AR tools to improve efficiency and quality for design, engineering, and training. It’s a really flexible platform, supporting the VR/AR devices we require.”

Koichi Kayano, Project Manager, Operation Improvement Deparment, Toyota
Blurred image of a wheel

Introducing Unity Industry

Unity Industry is a suite of products and services for developers to build custom real-time 3D experiences for AR, VR, mobile, desktop, and web across any industry, such as automotive, energy, manufacturing, retail, engineering, and more. Unlock the power of 3D and CAD data to create, scale, and validate your vision.

Wheel construction parts

Other products and services

Pixyz Plugin

This Unity plugin allows developers to easily import data (CAD, mesh, and point cloud) and create optimized, ready-to-use assets for real-time 3D applications.


Unity Industry

Create interactive, real-time 3D product configurators and hyperrealistic visual assets.

Accelerate Solutions

Partner with Unity’s team of world-class software developers, designers, and industry experts to solve complex business challenges.


Skid Loader GX7 Configurator

Interactive configurators, powered by Unity’s real-time 3D solutions, empower customers to explore a product and discover, choose, and purchase the features that matter most to them.

Try out our configurator demo of a GX7 Skid Loader and discover the possibilities of interactive 3D marketing for automotive and transportation.

Success spotlight

Volvo Cars

Learn how Volvo Cars takes vehicles from concept to reality using real-time 3D technology.

Start your real-time 3D journey

Get hands-on with products from Unity, and learn how to import your CAD and 3D data and create world-class experiences across your business.

Frequently asked questions

What are the benefits of real-time 3D?

The foundational industrial use is to visualize data and build realistic, dynamic experiences from 3D models, such as computer-aided design (CAD) assemblies. These interactive digital twins of physical products open opportunities to enhance processes and workflows across the business, from R&D to operations and marketing.

Can I import my CAD data into Unity?

Yes. For basic interactive workflows, use Pixyz Plugin to directly import CAD files.

For highly complex, heavy data, you can use Pixyz Studio (interactive process) or Pixyz Scenario Processor (automated process) to preprocess your CAD model into a format that can be easily imported into Unity, including prefabs, FBX, and glTF.

For more info visit the Pixyz information page.

Can I get a demo of Unity products?

Of course. To see a demo of our products please contact our sales team.

What Unity products do I need to get started?

Unity Industry is a suite of products and services specifically designed to get you started with real-time 3D. It includes Unity Enterprise, the Pixyz Plugin CAD and 3D data import pipelines, and premium support services.

What support and learning resources are available?

Unity offers a range of support and learning options. In addition, you can access free online courses via Unity Learn.

What are the options for consultation support?

Partner with Unity’s team of world-class software developers, designers, and industry experts who specialize in solving complex business challenges.

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