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Solutions for industry
Automotive and Transportation
Drive success with augmented and virtual reality applications created from 3D product data.
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Why real-time 3D?

Unity’s real-time 3D technology enables you to:

  • Import, optimize, and visualize 3D and CAD data for real-time design and prototyping
  • Build and deploy AR and VR applications
  • Create interactive sales and marketing experiences
  • Upgrade in-vehicle human-machine interfaces (HMI) with 3D maps and content
Top uses of automotive and transportation solutions
3D car design and product development

Use AR in automotive and product design to give global teams an immersive experience and avoid delays commonly associated with traditional 3D automotive rendering software.

Human-machine interface (HMI)

Reimagine how people connect to technology. Unity’s HMI software solution enables you to create new interfaces, from personal infotainment systems and head-up displays to augmented reality and digital instrument clusters.

Training and simulation

Help make learning more engaging and effective. VR training simulators provide interactive, immersive training environments proven to increase knowledge retention and improve safety in high-risk scenarios.

Sales and marketing

Accelerate consumer engagement and boost conversion with immersive shopping experiences made with Unity Industry.

Trusted by industry leaders
“Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation.”
“At Toyota, we use Unity to develop VR and AR tools to improve efficiency and quality for design, engineering, and training. It’s a really flexible platform, supporting the VR/AR devices we require.”
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Introducing Unity Industry

Unity Industry is a suite of products and services for developers to build custom real-time 3D experiences for AR, VR, mobile, desktop, and web across any industry, such as automotive, energy, manufacturing, retail, engineering, and more. Unlock the power of 3D and CAD data to create, scale, and validate your vision.

Other products and services
3D model of a car made using Pixyz
Pixyz Plugin

This Unity plugin allows developers to easily import data (CAD, mesh, and point cloud) and create optimized, ready-to-use assets for real-time 3D applications.

Unity Industry

Create interactive, real-time 3D product configurators and hyperrealistic visual assets.

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Skid Loader GX7 Configurator

Interactive configurators, powered by Unity’s real-time 3D solutions, empower customers to explore a product and discover, choose, and purchase the features that matter most to them.

Try out our configurator demo of a GX7 Skid Loader and discover the possibilities of interactive 3D marketing for automotive and transportation.

Reimagine the automotive lifecycle with real-time 3D

Volvo Cars

Learn how Volvo Cars takes vehicles from concept to reality using real-time 3D technology.

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Start your real-time 3D journey

Get hands-on with products from Unity, and learn how to import your CAD and 3D data and create world-class experiences across your business.

Frequently asked questions

What are the benefits of real-time 3D?


Can I import my CAD data into Unity?


Can I get a demo of Unity products?


What Unity products do I need to get started?


What support and learning resources are available?


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