GameTune (beta)

Learn how GameTune adjusts your game in real-time to deliver the optimal experience to your players.

How Futureplay used GameTune to improve revenue and retention

Studios of any size can leverage machine learning to optimize their game

GameTune leverages Unity’s machine learning to automatically optimize elements like game progression speed and IAP bundles. It continuously learns, adjusts, and iterates to deliver the best gameplay experience – which means happier players and improved lifetime value. 

See how Futureplay used GameTune to improve revenue per download by over 8%.

How it works

You use GameTune by determining your target KPI for each optimization point in your game. Next, you create different alternatives for GameTune to choose.

For example, you can optimize your first-time user experience to improve player retention. Players can receive a short, medium or long tutorial, depending on their skill level and past behavior. GameTune then assigns each player the alternative that maximizes your target KPI.


Choose a metric

GameTune’s machine learning model can optimize retention, lifetime value (LTV) or conversion rate. Choose a metric that is relevant for your use case.

Define alternatives

Short, medium, or long tutorial? Show $1 or $5 offer bundle? Tell us your alternatives and GameTune will choose the best one to show each user.

Describe your player

GameTune powers your player-specific game data with Unity’s dataset to work smarter.

Optimize your game

Each player in your game will get a personalized experience, powered by Unity’s machine learning.

Why GameTune is right for you

Harness the power of Unity’s machine learning

Large or small, every studio can use the power of Unity machine learning to work faster and smarter.

Personalize your game

Unlike A/B testing, which delivers one tested experience across your entire playerbase, GameTune provides each player with a unique experience that drives toward your goals.

Full flexibility, easy to use

Anything in your game can be tested, from IAP offers and ad frequency to tutorial progression speeds. You can define your own goal, whether it’s revenue, retention, or any other KPI you’d like to test.


“Before GameTune, we ran a dozen A/B tests for Off-Road Travel and saw little or negative impact. Partnership with GameTune allowed us to optimize our game and achieve the expected performance. We’re now working on implementing GameTune across more games in our portfolio.”


“With the help of GameTune, we are able to release our new features with intelligence because we don’t have to manually identify the right player segments for each gameplay experience. GameTune does this automatically for us.”

Twim Studios

“Only big players can do machine learning, so we’re happy to be able to have Unity offering this type of service.”

Twim Studios

“The time we save on testing now gets put into developing and optimizing new features. Thanks to GameTune, we have the power of a large machine learning team to deliver the best experience to our players.”

Prime Peaks

We used GameTune to increased day 30 ARPU by 15% by optimizing interstitial ad frequency.

Prime Peaks

Get early access to the beta

Sign up to access the power of Unity’s machine learning through GameTune first.

Frequently asked questions

Who is eligible to use GameTune?

Any studio creating iOS or Android games is eligible to use GameTune. GameTune is engine-agnostic, so you can use GameTune regardless of where you built your game. We recommend a minimum of 30K daily active users (DAUs) to get started.

What is the business model?

GameTune works on a “question and answer” model. You ask GameTune questions, and GameTune will determine which answer each player should receive.

We are providing every interested studio with a free two-month trial (up to 10 million answers) to determine whether GameTune is a fit for your game. 

  • First 5M answers - $.006 per answer
  • Next 5M answers - $.005 per answer
  • Next 90M answers - $.004 per answer
  • >100M answers - $.0035 per answer
What type of information do I need to send from my game to GameTune?

The GameTune SDK automatically collects some information about the player and their device. You can provide additional information as key-value pairs to the GameTune system to describe the current player state and what the player has done in the past to improve GameTune’s decision-making power for your players. This additional information will help GameTune better differentiate players from each other.

Can I optimize for multiple targets?

Yes, each GameTune question can optimize for a different target. For example, you can optimize button colors for click-throughs and IAP promotions for revenue.

What type of reporting will I receive?

In order to help you understand the impact of GameTune in your game, we have reporting dashboards where you can see how GameTune is performing in comparison to your control group.

What is the minimum Unity version required to run GameTune?

The GameTune SDK supports Unity 2018.3 and newer versions of the Unity Editor.

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