Candywriter is a mobile game studio based out of Miami that’s part of the Stillfront Group. Today, they have 18 games in their portfolio, ranging from simulation games to puzzle games. Learn why they made the switch and increased ARPDAU 26%.
While we already had a robust monetization strategy, as our team grew, we wanted additional tools that offered deeper reporting and better performance for our games. We decided to test Unity LevelPlay to optimize our KPIs.
We took advantage of the full monetization product suite:
Using Unity LevelPlay’s advanced reporting capabilities, we had more accurate, reliable, and timely data, which was important considering we optimize our waterfall daily.
To maximize revenue, we used Unity LevelPlay's segments tool to define user groups and build custom ad flows, which ultimately drove higher engagement.
Unity LevelPlay’s Ad Quality tool allowed us to monitor the ad content shown to users in our app, giving us full transparency over ads that may be causing churn or disrupting the app experience.
All of this allowed us to increase ARPDAU 26%.
Increasing DAU is one of our biggest priorities, so we were happy to get access to the ROAS optimizer (automatically sets the optimal bids to reach our ROAS goals) which doubled our ironSource installs in just 6 months while improving ROAS - we were able to boost our overall ROAS, even with a higher eCPI.
"Increasing DAU is one of our biggest priorities, so we were happy to get access to the ROAS optimizer, which doubled our ironSource installs in just 6 months while improving ROAS."
With more money to spend, we set out to optimize our creatives. We worked with ironSource’s creative team to design multiple iterations of playable ads and interactive end cards to help us maintain competitive IPMs and continue to scale up. For example, we’ve found that playables are reliable and old winners continue to deliver the best results.
"We worked with ironSource’s creative team to design multiple iterations of playable ads and interactive end cards to help us maintain competitive IPMs and continue to scale up."
Switching to LevelPlay has been a huge success - the tools have improved the efficiency of our existing monetization strategy and the team at ironSource has been supportive of our goals."
