Campaigns that work harder for you
Unity User Acquisition (UA) solutions enable you to easily run ad campaigns and be seen by millions every day on apps and games. A diverse ad supply, advanced targeting tools, insightful analytics, and self-serve dashboards help you manage your campaigns and profitably scale your app or game.
Unity Ads SDK
The SDK provides visibility of your game’s entire user base. Our machine learning technology uses this data along with contextual signals to help optimize campaigns that target new users more accurately.
Audience Pinpointer
Audience Pinpointer is a powerful ROAS and retention tool that uses machine learning to help you find the players most likely to have value. Using dynamic pricing, it lets you bid more for predicted high-value users and less for easy-to-find users.
Reach Extension
Reach Extension gives you access to a greater supply, reaching valuable users from other exchanges while leveraging Unity’s optimization tools and mobile advertising expertise. All new Unity UA campaigns include Reach Extension inventory, so you can manage targeting strategies across all supply sources in a single dashboard.
Case studies
Read these in-depth customer stories about how game publishers use Unity Ads monetization solutions to achieve campaign goals.
How Trailmix went from soft launch to a global success using Audience Pinpointer
Learn how the studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
Space Ape triples its daily users with Unified Auction
Learn how an exclusive partnership with Unity tripled daily active users (DAU) for Fastlane: Road to Revenge.
Unity Ads delivers new players for GameJam
GameJam launches and monetizes dozens of hyper-casual games with help from Unity.
Learn why Uken went exclusively with Unity Ads
After going exclusive with Unity Ads, Uken experienced a 15% increase over its baseline in engagement (sessions) and a 7% lift in retention.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
Frequently asked questions
Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids.
This is a billing method through which you are charged based on the number of impressions your campaign receives. Regardless of the billing method, your campaigns will still be optimized for installs.
To get started, simply follow the integration instructions, which you can find here.