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Unity Technologies to Acquire Applifier to Bring Everyplay Social Gaming Community and GameAds Video Ads to Unity
Mar 13, 2014

Unity Technologies, creators of the Unity multiplatform engine and development tools, announced that it will acquire Applifier, one of the world’s largest and most successful mobile game service providers. The acquisition will see Everyplay, the pioneering game replay sharing and community service, integrated into the Unity development platform. The GameAds video advertising network will complement the free cross-promotion network currently in development for Unity Cloud.

Everyplay, created to let players express themselves with game replay sharing, provides developers with a unique way to acquire new players and increase retention for free. The service gives players the power to easily record, share and discuss extraordinary moments from their gameplay sessions leading to authentic virality with the players’ friends and the broader audience of involved gamers. Everyplay boasts a global community of over 6 million registered mobile players and is now growing by over 1 million new users each month with millions of shared replays from hundreds of integrated games on iOS and Android. The social game replay service, already easy for developers to adopt, will get integrated into Unity for effortless activation of features. Everyplay will continue to offer its SDKs outside of Unity products and enthusiastically welcomes any developer interested in using Everyplay with their games.

“Unity was founded to democratize game development, and we are incessantly searching for tools that can make our community more successful,” said David Helgason, CEO, Unity Technologies. “By welcoming Everyplay to the Unity platform, we’re arming our developers with an incredibly powerful and authentic way to connect with a rapidly growing community of passionate gamers.”

“The challenge for today’s developers doesn’t end with releasing awesome games – they also need to attract and retain legions of true fans,” said Jussi Laakkonen, CEO, Applifier. “We are thrilled to join forces with Unity and, with the help of the incredible Unity community, overcome these important challenges together.”

The acquisition also brings GameAds, a broadly adopted video ad network, to Unity. The service is used by leading game publishers to find engaged new users and to monetize non-paying users with video ads. The GameAds video ad network and Everyplay gaming community will work side by side with Unity Cloud and its upcoming cross-promotion network. Together the three services will provide mobile game developers with multiple methods to grow their customer base.

For more information about Everyplay visit https://everyplay.com/about.

Both companies will be at the Games Developer Conference in San Francisco. Unity Technologies will be at booth #1402 and Applifier / Everyplay at booth #324. For more about Unity’s GDC activities, please visit https://unity3d.com/company/events/gdc/2014.

About Unity Technologies

Unity Technologies is the creator of Unity, a flexible and high-performance development platform used to make creative and intelligent interactive 3D and 2D experiences. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of over 2.5 million developers including large publishers, indie studios, students and hobbyists. To remain at the forefront of innovation, Unity Technologies tirelessly re-invests in its award-winning 3D and 2D development tools and its democratization initiatives, such as the Asset Store digital content marketplace, Unity Cloud services, and Unity Games publishing and distribution division. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Colombia, Denmark, Finland, Germany, Japan, Korea, Lithuania, Singapore, Sweden, Ukraine, and the United Kingdom. For more information, visit: https://unity3d.com.

About Applifier

Applifier enables mobile game developers to more effectively acquire and monetize audience through a comprehensive suite of tools, including Everyplay® Replays and Everyplay® GameAds. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay® Replays beta for mobile game replay sharing, and in 2013 launched Everyplay® GameAds in-game video advertising network to acquire high quality users and increase monetization for mobile games. Today Everyplay® Replays counts over 6 million registered users with millions of shared replays from hundreds of integrated games on iOS and Android. For more information, visit http://www.applifier.com.

Media Contacts


Dan Adams
+1 (415) 699-5882

Aaron Wessels
+1 (415) 378-8090


Chris Clarke
+44 7590 509278


Kate Pietrellikate@applifier.com+1 (760) 518-2633