What is immersive storytelling?
Spanning many industries, immersive storytelling uses the latest technology to create a compelling sense of presence, encouraging your audience to actively participate in a story rather than being passive observers. By putting viewers in the center of the story, you draw them in physically, emotionally, and psychologically.
Immersive storytelling offers a unique opportunity for creators due to the highly engaging, memorable, and shareable experiences it creates.
Augmented reality and virtual reality are revolutionizing storytelling
higher memory response is generated by AR experiences compared to non-AR experiences.
– Mindshare-Layered 2018, shared through ARTillary
of people found VR captivating and would tell their friends about it.
of shoppers will pay more for products given AR assistance.
of a user’s attention is focused on your experience.
AR and VR can be used in many engaging ways to tell stories
Unity’s ad platform reaches 1.9 billion devices globally and serves more than 14 billion ad impressions per month, enabling brand marketers to leverage a variety of ad formats including AR, VR, playables, and mobile video, each of which can deliver both immersive experiences and scale easily.