What is immersive storytelling?
Spanning many industries, immersive storytelling uses the latest technology to create a compelling sense of presence, encouraging your audience to actively participate in a story rather than being passive observers. By putting viewers in the center of the story, you draw them in physically, emotionally, and psychologically.
Immersive storytelling offers a unique opportunity for creators due to the highly engaging, memorable, and shareable experiences it creates.
AR and VR can be used in many engaging ways to tell stories
Sales and marketing campaigns
Use the leading real-time 3D platform to create bleeding-edge experiences, stay at the forefront of innovation, and drive high consumer engagement with new immersive advertising formats.
Cinematic VR experiences
Pull your audience into new worlds using the leading platform for VR. With groundbreaking features like Timeline and the Post-Processing Stack, you can create truly captivating content.
Brand advertisements
Unity’s ad platform reaches 1.9 billion devices globally and serves more than 14 billion ad impressions per month, enabling brand marketers to leverage a variety of ad formats including AR, VR, playables, and mobile video, each of which can deliver both immersive experiences and scale easily.