2024 Mobile Growth & Monetization report: Data-driven insights to optimize user acquisition and monetization strategies.
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Turn your game into a business with Unity
Connect with high-value users, increase ARPDAU, and optimize your growth
87%
of the top 100 games use Unity growth solutions to grow their games
280B+
average daily global requests across Unity’s combined advertising exchanges
100M+
monthly event conversions on the Tapjoy offerwall ¹
1.9B+
devices integrated with Aura from Unity
34M+
unique households reached with Unity CTV
5.7B+
Supersonic games downloaded worldwide
One partner, infinite growth potential
Harness the power of Unity’s comprehensive set of solutions and unlock incremental growth for your app.
Unity LevelPlay
Maximize revenue and optimize monetization operations with Unity LevelPlay’s ad mediation solution, including 25+ leading ad networks, A/B testing capabilities, and real-time transparency reporting to optimize your performance.
Unity Ads
Grow a high-quality user base, reach a global audience, and optimize your ROAS campaign goals with industry-leading optimization tools. Integrate engaging ad formats and receive competitive bids from leading advertisers and demand partners.
ironSource Ads
Run efficient UA campaigns and optimize performance with access to transparent and detailed analytics. Maximize the potential of every available ad format to engage users and drive revenue from leading brand and game advertisers.
Tapjoy from Unity
Reach a new audience of high-intent users, diversify your revenue, and boost engagement with Tapjoy from Unity’s offerwall, a user-initiated rewarded marketplace.
Grow Programmatic Solutions
Serve quality ads from the biggest brands and marketers with the ironSource and Unity Ads Exchange, and gain full visibility into your programmatic performance to scale your app's success.
Aura from Unity
Reach high-quality users from the moment they unbox their new phones and throughout the full device lifecycle, with Aura’s native on-device platform integrated into the OS of over 1.9B+ devices.
Unity CTV
Expand your reach to a wider audience and benefit from the combined strength of TV streaming advertising and app UA with Unity Ads+.
Supersonic from Unity
Partner with Supersonic from Unity and leverage advanced publishing technology, full transparency, and a team of experts to profitably scale your game.
We use real time pivot for all our data – A/B testing, drilling down by segment, and overall app performance. It’s a unique LevelPlay product that we use every day.
Case studies
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What our partners are saying
“Through the Unity Ads and ironSource Ads networks, we’ve significantly increased our ARPDAU – as much as 8%.”
Head of Monetization
“ironSource’s user growth solution not only delivered great ROAS and quality, but also made our internal optimization processes more efficient. ironSource is an integral part of our growth strategy.”
VP Performance Marketing
“Tapjoy’s geo multipliers increased conversions and grew our total offerwall revenue by 181%, transforming our monetization strategy in new markets, and expanding our global reach.”
Deputy Chief Ad Monetization Officer
“With Aura’s ROAS Optimizer, we were able to reach 107% of our ROAS goal on Day 1, a 47% increase in ROAS.”
User Acquisition Account Manager
“From the start, the team at Supersonic has been so professional, dedicated, responsive, and genuinely invested in our success. We couldn't have asked for a better publishing partner.”
CEO
“Evolving to an IAP + ads monetization model has driven revenue and improved user experience - players can now progress and reach their merge goals faster. Using RV's, we continue to provide a great quality experience.”
Ads Monetization Manager
Disclaimers
1. Source: Tapjoy from Unity. Disclaimer: Conversions are a monthly average between August 1, 2024 and October 31, 2024