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Game Growth

How to design creative assets

Learn how to create amazing images and videos for your application to the Game Growth program. 

Video advertisements

The video is the primary asset in advertising your game, with the goal of motivating players to install your game.

Creative Asset Ads

Content

You will need a minimum of one video (to a maximum or four) to apply to the Game Growth program. We recommend featuring quality gameplay that accurately shows off the best of your game. Higher-quality videos with a variety of gameplay themes will improve the results of the user acquisition campaigns.

  • Before creating anything, please review Unity’s Advertising Content Policy.
  • Avoid any abrupt transitions, and remove menus, advertisements, or added effects.
  • Make sure the first three seconds of the video are as engaging as possible to increase the chances of players installing your game.
  • Include a variety of player scenarios, such as:

    • A situation where the player is performing poorly ​(“losing”)
    • A situation where the player is performing very well ​(“winning”)
    • Your coolest gameplay features or combos ​(“satisfying”)

Specifications

To help your game succeed in the Game Growth program, please make sure your video meets all the requirements before uploading it to the Unity Dashboard.

  • Submission requirement: 1–4 videos
  • Required format: H.264-encoded .MP4
  • Required length: 20–30 seconds per video
  • Aspect ratio:
    • For portrait games, use 9:16 pixel ratio (minimum 1080 x 1920)
    • For landscape games, use 16:9 pixel ratio (minimum 1920 x 1080)
  • File size: 10 MB recommended, and no more than 100 MB allowed
  • Text: Ensure any text in the video is in English
  • Images: Don’t include any Apple or Android logos in your video
  • File name: Name each video with the following convention:
    • GamePlayTheme_Version.mp4
    • For example: Losing_A.mp4, Losing_B.mp4, Winning_A.mp4

Resources

Here are some resources to help you easily capture your gameplay video. We recommend using the Unity Recorder, as it’s the easiest way to capture video right in the Unity Editor and contains extensive documentation.

End card image

This image or “end card” is displayed at the end of an ad and is typically the last thing a player sees. It’s your last chance to show off your game or entice the viewer to install your game.

Creative Assets endcard image

Content

You will need one end card to apply to the Game Growth program. Your end card should consist of a screenshot that highlights an interesting part of your gameplay (assets, characters).

  • Before creating anything, please review Unity’s Advertising Content Policy.
  • Do not include any other elements, such as a Play Now button.
  • Consider adding your game logo or title with image editing software.

Specifications

To help your game succeed in the Game Growth program, please make sure your image meets all the requirements before uploading it to the Unity Dashboard.

  • Submission requirement: 1 end card
  • Format​: Use PNG or JPG (GIF not supported due to testing constraints)
  • Aspect ratio: Use only 800 x 800 pixels
  • Text: All text in your end card should be in English 
  • Images:- Do not include any Apple or Android logos in your end card
  • Transparency:- Ensure your image doesn’t have any transparency

Resources

Here are some resources to help you easily create your end card. We recommend using the Unity Recorder to capture the 800 x 800 picture. Once you have the image, you can edit it if necessary with any photo editing software.

Pixlr E: Pixlr E​ is a free browser-based photo-editing tool that will allow you to create new images and upload and modify existing images.

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