Make money from all your hard work
More than an engine, Unity delivers everything you need to develop quality free-to-play mobile games, engage and retain players, and drive the highest possible Lifetime Value (LTV).
It’s quick and simple – No more SDK!
Just flip a switch to activate
For Unity developers, all ad components are natively integrated in the Unity engine and can be enabled with the flip of a switch.
Codeless and multiplatform
Not only is IAP codeless across iOS, Mac, Google Play, and Windows, it’s also free.
Unified auction puts your performance first
Clear results, highest revenue
Unlike with mediation, an open auction doesn’t make your ad performance data disappear into a black box, nor does it cause player burnout from ad redundancy.
With various advertising sources bidding for your inventory on an even playing field, the highest bid wins.
You’ll be able to follow along in real-time to see that we put your performance first by driving the highest Average Revenue Per Daily Active User (ARPDAU).
Better data leads to higher LTV
Smart algorithms, solid data, fantastic results
From the small fraction of players who spend, to those that never spend a dime, we’ve got you covered. Our data will help drive optimal results by offering the right message at the right time to the right players.
Think of it this way. IAP are for players who spend, game ads for those who are more likely to install, and brand ads to those that never install games. Either way, it ends up putting more money in your pocket.
The most successful mobile game creators count on Unity
Ads Had No Impact to IAP
Learn how Pixonic used Unity to build War Robots, and shares their strategy of implementing ads — with no impact on IAP revenue.
16% more revenue
With 25M daily active users (DAU), it's critical for Cheetah Mobile to get the most out of their advertising. Unity Ads helped increase total revenue by 16% and 2nd day retention by 10%.
Leveraging Unified Auction
How an exclusive partnership with Unity tripled DAU for Fastlane: Road to Revenge and lifted APRDAU 30%.
They started small and now thrive with Unity
How to use rewarded video ads to increase player LTV
In just a few short years, they went from a tiny start-up to a profitable 70+ person studio, which has since gone public.
See how Next Games found F2P success with an existing brand.
Boosting engagement with holiday currency sales
Rewarded video ads can be an effective way to generate revenue for your mobile game. One way to dial up player engagement even further is through virtual currency sales – a holiday sale, for example.
From hobbyist to thriving mobile game studio
In 2012, Majid Khosravi began developing a mobile game with Unity in his spare time. Today, his games have over 10 million downloads, and with the help of Unity Ads and IAP, they turn a handsome profit.
What do game devs and players think about ads?
Download your free games-monetization report
This survey of over 2000 mobile-game developers and players contains hard data that will help you capitalize on monetization trends.
The all-in-one platform for mobile game succes
Unity delivers everything you need for your mobile development workflow–from rapid prototyping to continuous improvement of live operations to earning maximum revenue. Learn more at:
Acquire the most valuable mobile players
For developers of all sizes, user acquisition is vital to keep a fresh pipeline of new players. Unity offers you the reach and the creative ad formats needed to acquire an engaged audience.