Cookie & Advertising Policy
November 15, 2022
What are cookies?
Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.
Unity may employ cookies and related technologies described below for a variety of purposes, including:
- to learn more about how our products and Services are used and similar analytical purposes;
- to understand how Users interact with our ads;
- to understand how to improve performance;
- to prevent fraud;
- to customize our products and Services with more relevant content; and
- to provide you with more relevant advertising.
For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a flash cookie.
What types of cookies and other technologies does Unity use?
As described below Unity employs a number of technologies to provide and improve the Service. Depending on your location, you will be offered a choice to accept or decline our use of these technologies, but you are also welcome to exercise the choices described below. Please note declining cookies may cause our website not to function correctly.
Generally, our cookies fall into the following categories listed below with some examples of the uses for each category:
- Strictly Necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are often used for security purposes or are set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
- Functionality cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
- Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
- Third party advertising cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they will not be tailored to your interests. These cookies are read by our advertising partners and allow us to re-target you with advertising as you browse the web.
- Social Media cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Below is more information about the specific technology employed for the above purposes.
- Browser cookies: Unity uses browser cookies. Most major browser companies offer tools or settings for Users that do not want cookies set or read on their devices. Please visit your browser’s settings or privacy settings pages.
- Local Shared Objects: Unity may use local shared objects (also known as Flash cookies) on its sites. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
- Beacons, pixel tags, clear gifs: Unity or its service providers or third parties advertising within the Service may use these technologies to learn the online behavior and interests of Users and to personalize ads that Users see. To learn more about behavioral advertising, please visit the Network Advertising Initiative’s website..
- Device IDs and digital fingerprinting: The Service may use one or more of a variety of unique identifiers to recognize users and their devices, including MAC address, IDFA, Android Ad ID, and digital fingerprint, which may be comprised of several types of data, including device name, the app list or applications installed on the device, and browser characteristics. NOTE: Unity may also generate and assign a user ID when you access or use one of its Services.
What are my choices for cookies?
Unity has implemented a cookie management tool for tise website. This tool can be accessed via the banner on the website. If you dismiss this banner, you can return to the tool and make changes to your cookie preferences by selecting "cookie settings" on the footer of the website, or by clicking the shield icon at any stage.
What are my privacy choices for advertising?
Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.
Unity has implemented a cookie management tool for its website. In addition, you may also be able to control targeting as you browse the web through browser settings and other mechanisms. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIDAA website. Unity does not control these third-party-provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
If Unity delivers personalized advertising, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Such an opportunity to opt out may occur through your device settings (See “Information and choices regarding tracking and targeting on mobile devices” below).
Developers may use other third party advertising networks. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIAA website. Unity does not control these third-party provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
We use Twitter’s ad platform to bring you more useful and interesting advertising content. If you are on the web, you can visit the Digital Advertising Alliance’s (DAA) consumer choice tool at optout.aboutads.info to opt out of interest-based advertising from Twitter in your current browser. On your mobile device, enable the Limit Ad Tracking setting in your iOS phone’s settings, or the Opt Out of Ads Personalization setting in your Android phone’s settings.
Unity uses Google, among others, to provide advertising through the Services and on third party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page.
We use Google Analytics to understand how our sites are used and to improve experiences within the Service. If you want to know more about how Google Analytics works or to exercise choice in regard to the data collected by it, please visit http://www.google.com/policies/privacy/partners/ . In order to control the collection of data for analytical purposes by Google, you can install the Google Analytics Opt-out Browser Add-On. Please note that we can use our own logging and tracking to understand use of our sites that do not make use of Google Analytics, and your use of their browser add-on will not impact that tracking.
More choices regarding browser cookies and beacons and other tracking technologies
Information and choices regarding tracking and targeting on mobile devices
- As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to ads. Unity does not control your device level opt out processes and is not responsible for any choices you make through such mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device level opt-out mechanism may opt you out of all third party personalized advertisements, not just those delivered by Unity.
- If you use an Apple device go here.
- If you use an Android device, navigate to the google settings page, select ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
- To learn about options for many mobile ad networks, go here.