Maximize the ad revenue from your creation
Unity Mediation solutions enable publishers with the tools to easily expand their ad demand by driving more competition for their inventory. Optimize network waterfalls or bidding in the Unity dashboard and simplify setup with adapter updates and code snippets available in the Unity Editor.
Waterfall mediation for maximum control
Ad mediation is a waterfall management tool that enables multiple ad networks to compete for impressions, increasing opportunities to fill ads and drive more revenue for publishers. All this is done through a single Unity Mediation SDK with network adapter updates directly from the Unity Editor to make your experience hassle-free.
In-app bidding for more flexibility
Bidding, also known as in-app bidding, is a component of mediation that allows for top networks who partner with Unity to compete in real time for impressions. Use bidding on its own or in conjunction with traditional line items in mediation to create sophisticated monetization strategies for your game or app.
Hybrid solutions for sophisticated strategies
A hybrid setup uses both waterfalls and bidding to maximize revenue. Network calls are still prioritized from highest to lowest target eCPM, but one response is returned from all participants in bidding. This is then inserted among the manual mediation line items. A network can participate in waterfalls or bidding but not both at the same time.
Helpful resources
Check out these mediation resources to help you start earning more revenue from your creation.
Configuration and set up
Whether you already use Unity Ads or not, visit the Dashboard to configure your ad sources and set up your waterfalls.
Get support
Have a question or need help troubleshooting? If our technical documentation doesn't provide the answer, you can submit a support ticket for personalized assistance.
Mediation technical documentation
Ready to begin? Check out our technical documentation for guidance on the Mediation SDK integration and getting started in the Unity Dashboard.
Frequently asked questions
Yes! Unity Mediation still gives you access to Unity’s quality demand network (Unified Auction), as well as the option to add more network demand into your game. Unity Mediation tools exist in the Monetize Dashboard where you are already managing your monetization strategies and reports. Check out our technical docs on for more details.
Unity’s traditional waterfall includes top networks such as Unity’s Unified Auction, Unity Ads, AdMob, ironSource, AppLovin, AdColony, and Vungle. Unity’s bidding currently includes Meta Audience Network and AdColony. Continue to check back for updates on any new available networks.
Unity’s Unified Auction refers to Unity’s network which includes access to over 60+ demand sources through direct partnerships. With Unity Mediation, you not only get access to the networks available in the waterfall, but you also get access to a wide arrangement of networks through the Unified Auction demand.
Visit our technical resources to get started. If you have specific questions or feedback on the product, please submit a support ticket here (don’t forget to specify Mediation) or reach out to your Unity representative.