Studios of any size can leverage machine learning to optimize their game
GameTune leverages Unity’s machine learning to automatically optimize and improve elements like game progression speed or In-App Purchase (IAP) bundles. GameTune continuously learns, adjusts, and iterates to deliver the best gameplay experience.
See how Futureplay used GameTune to improve revenue per download by over 8%.
How it works
You use GameTune by determining your target KPI for each optimization point in your game. Next, you create different alternatives for GameTune to choose.
For example, you can optimize your first-time user experience to improve player retention. Players can receive a short, medium or long tutorial, depending on their skill level and past behavior. GameTune then assigns each player the alternative that maximizes your target KPI.