GameTune (beta)

Learn how GameTune adjusts your game in real-time to deliver the optimal experience to your players.

How Futureplay used GameTune to improve revenue and retention

Studios of any size can leverage machine learning to optimize their game

GameTune leverages Unity’s machine learning to automatically optimize and improve elements like game progression speed or In-App Purchase (IAP) bundles. GameTune continuously learns, adjusts, and iterates to deliver the best gameplay experience. 

See how Futureplay used GameTune to improve revenue per download by over 8%.


How it works

You use GameTune by determining your target KPI for each optimization point in your game. Next, you create different alternatives for GameTune to choose.

For example, you can optimize your first-time user experience to improve player retention. Players can  receive a short, medium or long tutorial, depending on their skill level and past behavior. GameTune then assigns each player the alternative that maximizes your target KPI.


Why GameTune is right for you

Harness the power of Unity’s machine learning

Large or small, every studio can use the power of Unity machine learning, powered by predictive knowledge from 1.7 billion devices, to work faster and smarter.

Personalize your game

Unlike A/B testing, which delivers one tested experience across your entire playerbase, GameTune provides each individual user in your game with a customized experience that drives toward your goals.

Full flexibility, easy to use

Anything in your game can be tested, from IAP offers and ad frequency to tutorial progression speeds. You can define your own goal, whether it’s revenue, retention, or anything other KPI you’d like to test.

Get early access to the beta

Sign up to access the power of Unity’s machine learning through GameTune first.

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