Unity Technologies Surpasses 250K Developers Milestone and 35M Installs of Free Unity Web Player

SAN FRANCISCO, CA - November 1, 2010 - Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone®, iPad™, PC, Mac®, Android™, Wii™, Xbox 360® and PlayStation®3, today announced that last month its registered user base increased from 13,000 to 250,000 year-over-year while installs of the free Unity Web Player surpassed 35 million. The company hit these milestones weeks after releasing Unity 3, its biggest and best release that has dozens of major new features, 100+ additional enhancements and up to 10x performance improvements available at http://unity3d.com/unity.

"This has been a banner year, and the blessings simply won't end," said David Helgason, CEO of Unity Technologies. "We bet on democratization of technology and then upped the ante with a truly free license. Our growth proves how valuable enabling technologies are and how relevant 3D is to gaming as well as marketing, training, visualization and simulation."

Earlier this year, Unity Technologies celebrated Unity's fifth anniversary, commemorating five years of steadfast leadership and relentless innovation in enabling and empowering rich 3D games for web, mobile, console and anywhere else where games and immersive experiences are called for (http://unity3d.com/company/news/unity-5year-press.html). The company also received a series of awards and accolades including The Wall Street Journal 2010 Technology Innovation Award.

Unity is the #1 game development platform on the market and in education, by far the leading game technology on the iPhone and iPad and the fastest growing game development platform in terms of developer mindshare. At the same time, tens of thousands of developers are leveraging Unity's innovations to create innovations of their own -- new unique control interfaces, real-time sports broadcasting, new ways of interacting with social networks, new ways to advertise products, augmented reality (AR) games, integrated devices and many more.

To get the free, feature-packed Unity for creating games and interactive visualizations, simply visit http://unity3d.com/unity/download.

About Unite 2010

Unity Technologies is holding Unite 2010, its fourth annual developer conference for artists, programmers, designers, researchers, publishers and enthusiasts, November 10-12 at the historic Marché Bonsecours in Old Montreal, Canada following the Montreal International Game Summit. Unite 2010 will offer three days of material including advanced hands-on classes and technical sessions, and there will be plenty of time to network, socialize and have fun. For more on Unite 2010 and to register, go to http://unity3d.com/unite/.

About Unity Technologies

Unity Technologies is revolutionizing the game industry, was named one of the top five game companies of 2009 by Gamasutra after just four years on the market and received Develop Magazine's coveted Grand Prix and Technical Innovation Awards and The Wall Street Journal Technology Innovation Award in 2010. Today Unity Technologies has more than 250,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit http://unity3d.com.

Contact Information:

Media Contacts:
Amber Rowland
+1 (650) 814-4560

Alison Beasley
+44 (0) 7966 449 130

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