Unity Technologies Launches 3rd Party Marketplace 'Unity Asset Store'

Digital Store for Developers to Share and Trade Assets

SAN FRANCISCO, CA - November 10, 2010 - Unity Technologies, provider of the Unity development platform for interactive 3D content on the web, mobile devices and console, today announced the opening of the Unity Asset Store in the keynote at Unite 2010, the company's fourth annual developer conference.

The Unity Asset Store is a marketplace for developers, inside the Unity platform, to share and trade assets among each other and will act as a hub for developers to shop for independently created assets for use in a wide variety of games and other interactive 3D projects.

"Even after we made the Unity tools as simple as we've made them, game development is inherently hard," said David Helgason, CEO of Unity Technologies. "But by launching the Unity Asset Store, we're giving developers a way to easily combine their work with that of others, making game development easier than ever before."

The Unity Asset Store launched today with a wide variety of quality assets, ranging from free tutorials and open-source libraries, individual assets for just a few dollars, to art packs, advanced script libraries and entire new workflows that augment Unity itself. Being built-in, the Unity Asset Store is simply accessed from within Unity -- putting assets at developers' fingertips when they most need it.

"Because Unity is so widely used inside and outside of the game industry, it is becoming a standard around which developers collaborate, learn, recruit and share and trade assets," Helgason continued. "And not least, individual developers can now monetize their skills in an entirely new way!"

To get the free and feature-packed Unity for creating games and interactive visualization, visit http://unity3d.com/unity/download.

To get started selling assets, developers can simply write to assetstore@unity3d.com.

About Unite 2010

Unity Technologies is holding Unite 2010, its fourth annual developer conference for artists, programmers, designers, researchers, publishers and enthusiasts, November 10-12, at the historic Marché Bonsecours in Old Montreal, Canada following the Montreal International Game Summit. Unite 2010 will offer three days of material including advanced hands-on classes and technical sessions, and there will be plenty of time to network, socialize and have fun. Unite 2010 is sponsored by Intel, Nvidia, Design3, Electrotank, Exit Games, Mixamo, Qualcomm and Panasonic. For more information on Unite 2010, go to http://unity3d.com/unite/.

About Unity Technologies

Unity Technologies is revolutionizing the game industry, was named one of the top five game companies of 2009 by Gamasutra after just four years on the market and received Develop Magazine's coveted Grand Prix and Technical Innovation Awards and The Wall Street Journal Technology Innovation Award in 2010. Today Unity Technologies has more than 250,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit http://unity3d.com.

Contact Information:

Media Contacts:
Amber Rowland
+1 (650) 814-4560

Alison Beasley
+44 (0) 7966 449 130

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