Unity and Facebook Team Up to Help Game Developers Reach Facebook's Audience of Over 650 Million Gamers
Select developers using Unity 5.4 will be able to export to Facebook, including alpha of an all-new PC gaming platform; additional availability coming soon
SAN FRANCISCO, Calif. — August 18, 2016 — Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, and Facebook announced a strategic partnership to give Unity developers new ways to reach and engage Facebook’s audience of 650M+ gamers. Unity will integrate support for the Facebook platform, including an all-new PC gaming platform currently in development.
Unity and Facebook are collaborating to build new functionality into Unity that streamlines the process for exporting and publishing games onto Facebook. This will allow Unity developers to quickly deliver their games to the millions of people who enjoy playing Facebook-connected games every month, and the chance to participate in an ecosystem that paid out over $2.5 billion to just web-game developers in 2015 alone.
“Developers channel their talent and passion into creating amazing games, but development is only part of the challenge,” said Elliot Solomon, Vice President, Business Development at Unity Technologies. “Integrating tools that provide effortless access to Facebook’s network is a key part of helping developers find the success they deserve.”
Starting today, we’re selecting a limited group of developers to receive immediate access to a closed-alpha build of the new export to Facebook functionality in Unity version 5.4. Applications are being accepted until August 31, 2016. New developers will be on-boarded on an ongoing basis throughout the testing period.
“Our mission is to give people the power to discover, play and share the games they love with the people they care about,” said Leo Olebe, Director of Global Games Partnerships at Facebook. “Unity is the world's leading game development platform. It's great to be working with them to help developers find new audiences for the games they pour their hearts into.”
Interested developers can apply here by August 31, 2016 to request immediate access and begin testing the alpha build of the new export to Facebook functionality in the Unity Editor.
Founded in 2004, Facebook's mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity's powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves over 5.5 million registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit: https://unity3d.com to see the latest games and experience created in Unity, go to: http://madewith.unity.com.