New Industry Study Reveals More Than Half of Game Developers Identify Video Ads as Providing Highest Revenue Per Player
San Francisco, CA -- April 6, 2016 -- Unity Technologies, the leading platform for creating games and experiences in 2D, 3D, VR and AR today announced a new industry study that takes an in-depth look at the potential of video ads as a tool for mobile developers to help monetize their games and drive user engagement. Resulting from surveys completed by more than 2,000 mobile game developers and players, the findings in this study underscore the relationship between video ads and increased engagement, retention and revenue.
Key findings include:
- 52 percent of mobile game developers identify video ads as providing the highest revenue per user compared to any other type of in-game advertising
- 71 percent of players choose watching video ads as their preferred way to “pay” for game content and 54 percent of the total choose rewarded video specifically
- Almost 80 percent of players confirmed they are open to engaging with video ads for in-game rewards
- Less than 1-in-10 developers saw retention drop after introducing rewarded video ads
- 86 percent of developers who integrated rewarded video ads saw increased or unaffected in-app purchasing
“Rewarded video ads are a key monetization and engagement method quickly growing in popularity with today’s mobile game developer community,” said Jarkko Rajamaki, Director of Ads for Unity Technologies. “When properly integrated into gameplay, video ads, especially rewarded video ads, have a positive impact on the player’s experience and can help developers monetize their games and increase player engagement.”
The full report, “In-Game Advertising the Right Way” can be found here.
About Unity Ads
Unity Ads are designed to become a natural part of a game, enhancing players’ experiences and monetizing an entire player base with video ads. The service is offered by Unity Technologies, one of the most trusted companies in gaming with a network of over 1 billion gamers across the globe. Whether gamers are offered a chance to earn more currency, extra lives, or double their score in exchange for watching a short video, the power is in their hands. Players can choose to watch the ad at the right place and time in their game experience - increasing monetization over the gamer’s lifetime with the highest ARPU of any global rewarded video ad network. For more information, visit: https://unity3d.com/ads.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity's powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including the Unity Asset Store, Unity Cloud Build, Unity Analytics, Unity Ads, Unity Everyplay and Unity Certification. Unity Technologies serves over 5.5 million registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit: https://unity3d.com.