Everyplay Mobile Gaming Study Reveals Key Discovery and Sharing Behaviors Among U.S. Top Spenders on iOS and Android
Everyplay, the leading mobile replay sharing network, today announced results from its new study on the key discovery, and sharing motivations and behaviors of mobile game players on iOS and Android devices. The “Mobile Gaming Social Motivations” study shows that overall; U.S. mobile gamers are typically playing more than two games per month, and spending an average of $4 each per month. Over 3,000 U.S. mobile gamers completed the questionnaire in 2014.
According to the study, key segments of players identified as “Super Whales" (spending over $20 per month and spending over $50 per month) are motivated by competitive play and genres that enable it. These players often discover new games through offline word-of-mouth, the App Store, Facebook and YouTube, and are highly influenced by online word-of-mouth, gameplay video, and advertising. These gamers also tend to seek and download more games and engage more in social play in games, share gaming experiences more often, and be more involved in gaming communities.
“Mobile video sharing of gameplay represents a huge opportunity for game developers to increase the discovery of their games virally, and also tap into the heavier spenders and whales who naturally engage in more social behaviors than non-spenders. We believe video replay sharing will continue to grow in adoption over time as well. Results and data within our report will help game developers to prioritize and design features for virality and retention with existing social media channels as well,” said Jussi Laakkonen, Executive Vice President, Everyplay & Ads at Unity Technologies.
Additional highlights from the study:
- Male U.S. mobile gamers spend almost twice as much on games monthly over female mobile gamers.
- Whales still drive the bulk of revenues – 10% of players considered “High Spenders” (spending over $10 per month) make up two-thirds of the revenue from mobile gaming.
- The more you play, the more you pay – those playing 10 hours per week spent over three times the average spender in primarily strategy, combat, RPG, action and casino games.
- Mobile gamers who play primarily on iOS devices tend to spend more than do their Android counterparts; however, the greatest spending and game downloading comes from mobile gamers who play on both platforms.
To download the full “Mobile Gaming Social Motivations” study, go to files.unity3d.com/everyplay/Mobile_Gaming_Social_Motivations.zip.
To learn more about Everyplay, please visit https://developers.everyplay.com.
A Unity Technologies company, Everyplay® is a mobile gaming network designed to help game developers attract and engage players with social sharing of game replays. Everyplay game replays dramatically improves player engagement, loyalty, and discoverability with top mobile games seeing up to 7.5% of their daily installs originate from Everyplay. In 2013, Everyplay® GameAds in-game video advertising launched to help developers acquire high quality users and increase monetization for mobile games. Today, Everyplay® engages millions of players daily with shared replays from hundreds of integrated games. Everyplay is a free service for developers and users on Android and iOS devices. For more information, visit https://developers.everyplay.com.
About Unity Technologies
Unity Technologies is the creator of Unity, a flexible and high-performance end-to-end development platform to create rich interactive 3D and 2D experiences.Unity’s powerful core engine and editor serve as the foundation for developers and designers to quickly build beautiful games or apps and easily bring them across multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems.
At the heart of Unity’s democratization initiatives, you will find solutions and services for building games and audiences. The Unity Asset Store digital content marketplace supports developer efforts by providing time and money saving solutions to tough production, design, and art challenges. New integrated services such as Unity Cloud Build extend the platform for greater productivity in creating, testing, and deploying, while Unity Everyplay and Unity Ads help developers connect with their audiences and acquire users through the sharing of game replays on social networks and offering a high-quality advertising network.
Unity Technologies serves over 600,000 monthly active developers including large publishers, indie studios, students, and hobbyists around the globe. For more information, visit: https://unity3d.com.
+1 (415) 699-5882
Kate Pietrelli for Everyplay
+1 (760) 518-2633