Glossary term
SSP
What is a Supply Side Platform?
A supply-side platform (SSP), also called a sell-side platform, is a technology platform that enables publishers to maximize the price at which their advertising inventory sells. Supply-side platforms connect between publishers and demand sources, such as ad networks , ad exchanges and demand-side platforms (DSPs). Ad mediation is one example of a supply-side platform that lets publishers manage multiple ad networks with a single SDK integration , making the entire app monetization process much simpler.
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Related terms
Gametech
Game technology, or gametech, refers to dedicated solutions and services that are used throughout a game’s lifecycle and are built especially for the purpose of game development.
SDK Integration
SDK integration is the process of importing a library file, known as a software development kit, into your project in order to use that file’s functions.
Ads.txt
Ads.txt stands for Authorized Digital Sellers and is a text file that allows web publishers to publicly declare who is authorized to sell their digital inventory.