Glossary term
Ad Format
What is an ad format?
An ad format is a kind of ad, which app developers integrate into their apps and display to users in order to monetize their traffic. There are many different kinds of ad formats, including banner ads,interstitial ads,rewarded video ads,offerwall ads, andplayable ads. Each ad format looks and behaves differently. The best ad experiences are ones that offer a wide range of mobile ad formats.Learn about how ironSource’smobile ad formatscan help developers monetize their apps.
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Related terms
Playable Mobile Ads
Playable mobile ads are mini-game ad units. Check out ironSource’s app monetization glossary which gives examples, definitions & more. Click here.
Native Advertising
Native Advertising is a fully customizable system-initiated ad unit that matches apps design.
Banner Ads
Mobile Banner Ads are a rectangular system-initiated ad unit, which can be either static or animated.