Player Engagement Solutions

Engage your players with personalized gameplay experiences.

Engage your players and grow your business

Unity’s Player Engagement Solutions make it possible to create personalized gameplay experiences at scale. Improve and evolve your games by combining deep analytics, powerful customer relationship management (CRM) tools, and machine learning to nurture your players and increase their lifetime value (LTV). 

We partner with you throughout the entire game lifecycle, as an extension of your team, empowering you to achieve your business and game success goals.

Why Player Engagement Solutions?

Sophisticated player engagement tools for game-makers. Learn from data, respond to player behavior in real-time, and deliver content that makes a difference.

All you need to keep growing your live games, in one place.

Understand

Use powerful analytics tools to gain a deep understanding of game performance across all your key performance indicators (KPIs).

Optimize

Ensure your live game continues to improve and deliver optimal results with  accessible machine learning (ML) and A/B testing.

Engage

Use multi-channel messaging and efficient content delivery to maximize player enjoyment and improve return on investment (ROI).

Products

deltaDNA

Understand your players with powerful analytics, out-of-the-box reporting and intuitive segmentation tools. With cross-platform and rich data-processing capabilities, deltaDNA enables you to better understand different player actions and respond accordingly.

GameTune

GameTune adjusts your game in real-time to deliver the optimal experience to each player in your game. Leverage the power of Unity’s machine learning without spending valuable development resources to  build your own models.

Cloud Content Delivery (CCD)

Build and release game updates effortlessly with an end-to-end solution for content delivery in games. CCD provides you with simplified workstreams, powerful asset management and content delivery via the cloud.

Gregory Feuz, Head of Live Operations, Behaviour Interactive

"Being able to tailor our players' experiences based on their data thanks to deltaDNA’s engagement and analytics tools has significantly improved the performance of our mobile games. It is no doubt the best analytical tool I’ve worked with."

Gregory Feuz, Head of Live Operations, Behaviour Interactive
Sylvain Constantin, Senior Producer, Nvizzio Creations

“deltaDNA provides a suite of operational tools for segmentation and differentiating specific player experiences, allowing marketing teams to maximize the value per player."

Sylvain Constantin, Senior Producer, Nvizzio Creations
Sarah Frost, Business Operations Manager, Concrete Software

“Unity’s Cloud Content Delivery saved us months in development time, time that our engineers were able to spend on gameplay instead of the back-end.”

Sarah Frost, Business Operations Manager, Concrete Software
Ibs Rageh, Head of Technology, Nifty Games

“The underlying principle for Nifty is minimizing the number of client releases and submissions through first-party as much as possible. We have to juggle multiple releases and versions in parallel. Being able to drive that without the client, using CCD, is absolutely critical for live operations.”

Ibs Rageh, Head of Technology, Nifty Games
Aleksejs Mjaliks, Lead Developer, Prime Peaks

“Machine learning is really important, but it’s the last thing we want to spend time on. Having an automated solution that optimizes things in real-time is a dream come true. We’re making a great game, and GameTune’s machine learning makes sure it’s always improving. What more could you ask for?”

Aleksejs Mjaliks, Lead Developer, Prime Peaks
Erkki Koskenkorva, Game Programmer, Futureplay

“The time we save on testing now gets put into developing and optimizing new features. Thanks to GameTune, we have the power of a large machine learning team to deliver the best experience to our players.”

Erkki Koskenkorva, Game Programmer, Futureplay

Learn more

11 effective engagement strategies

Every game-maker wants to improve their players’ experiences. This eBook contains tactics and strategies that are easy to implement quickly.

How to build an in-game economy

This guide covers essential components, currencies, conversion strategies, cadences, and best practices for building an in-game economy.

Player-first engagement

Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. In this webinar you can hear about industry-wide trends and specific examples of design mechanics from a game design expert.

Keep your game growing

Build intelligent long-term relationships with your players using personalized engagement.

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