Be the first app on device

Aura from Unity is a world leading on-device platform, integrated into the operating systems of over 2B+ devices.¹

Be there at hello

With Aura, apps and games reach users from the moment they unbox their new phones and throughout the device lifecycle, delivering high-quality users and long-term engagement and ROI.

Unboxing App Discovery

Unboxing is when users are best primed to install their next app. 95% of people download the majority of their apps in the first 48 hours of setting up a new device.² Aura’s setup experience meets users when they are most likely to engage - as they unbox and activate their new devices.


In-life app discovery

Aura personalizes onboarding and app selection for each user according to their opt-in first party data to enable your app to reach the right users. In-Life placements use contextual triggers, like holidays and operating system updates, to offer users relevant apps at the right time, driving users to your app when they’re already looking for their next install.

Find the right user

Aura has access to over 450M+³ daily active users*** and drives 4M+⁴ daily app installs.**** Its optimized targeting and advanced algorithm places your campaign in front of the right users at the right time, maximizing profitability.


Aura’s touch points

Recommend your app during device setup

Recommend your app during device setup

Aura spotlights your app from the get-go, prompting users to install your app while setting up their new devices. Powered by machine learning capabilities, Aura places your app in front of the most relevant users.
Leverage every OS update on the device

Leverage every OS update on the device

Aura allows advertisers to utilize the device upgrade moment to engage with newly-relevant users. When users update their device, Aura recommends apps that support the device’s new capabilities.
Meet gamers

Meet gamers

Timing is everything. Aura sends customized notifications to relevant users based on contextual triggers, like location and date, so you reach them when they are most engaged and looking to install new apps.

Exceed your growth goals:

Connect with an Aura team member today
¹ Source: Aura from Unity, Android, from June 2023 to June 2024.
² As of December 2024, 2B+ devices have integrated with Aura since its inception.
³ Source: Aura. Disclaimer: As of May 2024.
⁴ Source: Aura. Disclaimer: As of July 25th 2024, average daily app installs in the past 30 days.