With Aura, apps and games reach users from the moment they unbox their new phones and throughout the device lifecycle, delivering high-quality users and long-term engagement and ROI.

Unboxing is when users are best primed to install their next app. 95% of people download the majority of their apps in the first 48 hours of setting up a new device.² Aura’s setup experience meets users when they are most likely to engage - as they unbox and activate their new devices.

Aura personalizes onboarding and app selection for each user according to their opt-in first party data to enable your app to reach the right users. In-Life placements use contextual triggers, like holidays and operating system updates, to offer users relevant apps at the right time, driving users to your app when they’re already looking for their next install.

Aura has access to over 450M+³ daily active users*** and drives 4M+⁴ daily app installs.**** Its optimized targeting and advanced algorithm places your campaign in front of the right users at the right time, maximizing profitability.